What are coupons? How do store coupons work?

Discount Shopping

It is a fact that we are living in a rapidly changing world.

Similarly, the technology around us is changing with many new inventions and gadgets that influence our lifestyle. As a result, none of us want to be left behind in this technological race.


In essence, many of us crave to buy new gadgets and expensive tools that are available today. It’s easier said than done, since many of us cannot afford such fancy gadgets. So what are the options available for people who want a bargain from a tech shop or a shopping mall or an online shop?

In Marketing terms, a coupon is a ticket or document that can be exchanged for a financial discount or rebate when purchasing a product

There are many different types of coupons such as discounts, free shipping, buy one get one free, first-time customer coupons, free giveaways etc.

Coupon Suppression

Business has found many ways to suppress coupons for existing customers as well as new customers based upon various criteria like location.

Don’t be surprised if you don’t see a coupon or online ads of your favorite place in the Sunday Coupon inserts, its Coupon Suppression.

Coupon Expiration

Most coupons have an expiration date after which they will not be honored.

Coupon Delivery Methods

Customers may get these coupons from various sources, including national newspapers, social media or the Internet. Web sites offer free printable grocery coupons that can be printed at home to be used at a local retail store. Some major grocery chains also produce digital coupons that may be loaded onto the retailer’s loyalty card at home or at a coupon dispensing machine located in the store.

Coupons in Print media

Clipping coupons from newspapers has been the most popular way to obtain coupons, though social media coupons are gaining wide popularity.

Some retailers and companies use verification methods such as unique barcodes, coupon ID numbers, holographic seals, and watermarked paper as protection from unauthorized copying or use.

Internet Coupons / Online Coupon Codes

CouponsOnline retailers often refer to coupons as “coupon codes”, “promotional codes”, “promotion codes”, “discount codes”, “keycodes”, “promo codes”, “surplus codes”, “portable codes”, “shopping codes”, “voucher codes”, “reward codes”, “discount vouchers”, “referral codes” or “source codes”. Internet coupons typically provide reduced cost or free shipping, a specific dollar, percentage discount or earn cashback while some encourage consumers to purchase specific products or from specific retailers. Because paper coupons would be difficult to distribute and redeem, typically secret words or codes are distributed for consumers to type in at checkout.

Experienced Companies can use different codes for different channels or groups in order to differentiate response rates.

Government Coupons / Certificate

In government, a coupon is a paper certificate used to administer a benefit or permission.

Grocery coupons

The grocery coupons have the advantage of being usable with most retailers and not just with one brand or store. As the other types of coupons, grocery coupons are intended for people who are willing to save money when purchasing groceries but also to direct people towards buying a new type of product. They may also be used to increase the sales of a certain newspaper for example, as many people who have discovered the savings with these coupons, tend to buy more than just one copy of that newspaper or magazine.

Some grocery stores double the value of a grocery, especially for products that normally are not very well sold

Digital CouponThere are many online shops (or websites) that offer discounts or coupons for new customers.

In other words, you can get instant discounts for an item using such discount coupons. Today, there are numerous websites offering discount coupons to their prospective customers. It is important to get acquainted with a reliable website or online shop that offers genuine discounts.

Using these coupons, prospective customers can buy his or her favorite gadgets at cheap or reduced prices. Also, one must note that these discount websites offer a wide variety of coupons meeting diverse consumer requirements and day to day needs. Through market research these companies have noted that the basic essentials are not cheap.

Printable Coupons

Printable coupons have become popular among many consumers. It has completely changed the way consumers can obtain discounts on their purchases.

Since the rapid development of internet, email, social media, smartphones, many consumers have opted to use new technology rather than listening to radio or watching TV or reading publications which traditionally provided the access points for getting coupons. Now many shopping companies give the discerning consumer the chance to save money through the use of printable coupons.

Similarly, there is a large number of companies that offer rewards programs to the consumers. For example, they permit the consumers or customers to register online through their email. On successful registration, the consumer can get attractive discount coupons or vouchers online from the respective shopping companies.

Such online marketing or sales methods have completely revolutionized the sales business. As a result, the traditional methods of offering coupons through newspapers and magazines are gradually becoming obsolete.
It is now very popular for the companies to allow customers to get coupons directly from their cell phones and conveniently utilize it at the sales counter. Under the present context, traditional way of distribution of coupons via newspapers or magazines has been replaced by the online distribution of digital coupons.

From the environmentalist point of view, modern organization should work towards paperless offices that help the environment. Hence, many companies are looking for technologies to provide non printable discount coupons online instead of printable coupons.

Digital coupons

Mobile Digital coupons can be an attractive option for the companies who are looking for environmentally friendly business practices. Similarly, many consumers are opting to avoid standard printable coupons as a support for the paperless society. Such trends have catalysed the growing popularity of scan-able mobile coupons and text based online promotional codes.

Digital Transformation

In view of the above, none of us can absolutely predict what will be the next form of discount coupon and marketing strategy. Under this knowledge economy and digital transformation, many consumers are currently opting for the digital coupons instead of traditional printable coupons. However, these new methods may become outdated tomorrow.

Daylight Savings
Cyber Monday
Black Friday
Green Monday
Holiday Sale
Cyber Deals
New Year
Boxing Day
Earth Day


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